The principles of copywriting can be applied to any industry. What is important is that I fully understand your business, your audience and the messages they need to hear. I will work with you to obtain all that information and will also conduct my own research. I can say with confidence that I have yet to find an industry that I can’t promote.
I will work with you in whatever capacity suits your needs and budget. For some clients that may involve me working on-site as much as once or twice a week. For others, a monthly marketing workshop where we review results, plan activities and allocate tasks is sufficient. Irrespective of your budget, the objective is always the same - to develop a robust and coherent marketing strategy, and to continuously build on the results.
It’s always important to track and monitor the results of your marketing activities. That way you know that you’re getting value for your money and together we can understand what is working and what is not. Obviously how we measure success depends on the marketing campaign, but these days most marketing activities are focused on driving traffic to a website. I use Google Analytics to report on traffic numbers and sources, as well as visitor usage of the site. It’s a very powerful tool that I highly recommend you using. I will also monitor where new enquiries are coming from, newsletter open and click rates, and your website rankings.
My approach to each writing job is so robust that it is unlikely that you will be dissatisfied with the results. Preparation is absolutely key and I invest a lot of time in ensuring I understand your objectives, the tone that you want to achieve and the messages your audience needs to hear. Before I take a brief, I prepare a set of questions that leaves no stone unturned. It makes writing the piece easier for me and ensures that you are happy with the end result.
No, I leave that to design professionals. For branding, design and web stuff I like to use Sozo, but I am happy to work with anyone you would like to recommend.
Don’t. Just talk me through what you want to achieve and together we’ll work out the best way to go about it.
For the right job I’d travel as far as it takes. My clients are predominantly in Oxfordshire and London, but I have worked with businesses from Gloucestershire to the North East of England. I much prefer face-to-face meetings, especially at the start of a client relationship, but I can take briefings over the phone if budgets are tight and distance is an issue.
All costs will be quoted up front and agreed with you from the outset. There will be no nasty surprises. The price I quote is the price you'll pay. With competitive hourly rates and discounted packages available, I can work with you to devise the right package for your specific requirements.
If it's a one off piece of work, like a blog, then yes, probably. But I'm 100% certain I'd write it a lot better than you - so your audience is guaranteed to engage with it. Where I can really add value are on more indepth projects, like websites and brochures, and ideally, with regular on-going content creation for campaigns. That way the time I will inevitably invest in understanding your business and your audience, really comes to fruition.
My clients are predominantly IT/technical organisations and my success in writing for this arena is based on my ability to ask the right questions when taking a brief, and understanding what messages the audience wants to hear. I conducta lot of my own research and invest time in understanding the technology and the market. My IT/technical clients love the fact that they don't have to spend a lot of time educating and briefing me, and are often amazed at my ability to quickly grasp a technical product or service, and create content that is both understandable and engaging. Don't just take my word for it - take a look at my testimonials page.
