Welcome

I’m Sarah Fielding, a Warwickshire-based marketing strategist and copywriter with more than 25 years’ experience across marketing and communications. Today, I support ambitious SMEs by providing senior-level marketing expertise - shaping brand, strategy and positioning, and delivering high-impact copy, content and campaigns. I often work with organisations that don’t yet have a full-time marketing lead or that need experienced strategic support alongside their existing team.

Copywriting services

Struggling to find the words to produce powerful, persuasive marketing copy?

Marketing consultancy

Don’t make do with scattergun marketing tactics. Let’s get strategic!

My news, views and opinions

If Your AI Content Sounds Generic, This Could Be Why...

If Your AI Content Sounds Generic, This Could Be Why

Why your AI generated content is so generic and how to fix it.

The Importance of Customer Profiling

The Importance of Customer Profiling - How Well Do You Understand Your Customers?

Why customer profiling is so important and how to approach it.

The Importance of Nailing your Business’s Tone of Voice

The Importance of Nailing your Business’s Tone of Voice

How to define a clear tone of voice that stops AI-generated content sounding generic and helps your brand stand out in crowded markets.

Some of my clients

  • Avanade
  • Dell Technologies
  • Nominet
  • Saïd Business School
  • Chris Lewis Group
  • Oxford Man Institute
  • Terabee
  • Calisen
  • Advizzo
  • Plug me in