40 case studies. 1 brand new website. Countless stories to tell.

I’ve recently wrapped up one of the most enjoyable projects of my year so far – helping Kingdom Creative refresh and relaunch their entire case study portfolio for their new website.

With clients like Formula 1, Bentley, Porsche, Aston Martin, Waldorf Astoria and many more high-end brands, Kingdom Creative isn’t your average video production company. They’re storytelling specialists at the top of their game. Luckly I am too, and my job was to match their prowess and uncover and articulate the creativity, strategy and craft behind each film - of which there numbered around 40!

I do love a challenge, and let’s be honest my biggest challenge at the moment, is persuading both clients and prospects that human written content will also resonate far more with readers and audiences than generic, easy to spot AI written drivel.

Luckily there are still companies out there, like Kingdom Creative, that recognise the skills that a professional copywriter brings to the party. One of those skills is knowing what questions to ask and how to extract the answers I need, even from the most shy or reluctant of interviewees.

So, rather than relying on project briefs or emails going back and forth, I invested the time to meet up with their creative and production teams face-to-face at their HQ in Hertfordshire. I wanted to find out how they came up with the creative treatment for each brief, what production and post-production techniques they applied to bring each film to life, as well as what challenges they encountered and how they overcome them. And I wanted the information straight from the horse’s mouth – so to speak.

This project was a huge time commitment, but resulted in an impressive portfolio of 40 short, sharp case studies – each one showcasing the thought, talent and teamwork behind Kingdom Creative’s incredible films – all aligned perfectly with their new tone of voice and visual identity.

A BIG thank you to Kingdom Creative for trusting me with their stories – and congrats on the new website! https://www.kingdom-creative.co.uk/